Art Direction
Content Strategy
Product Styling
Studio & Lifestyle Photography
Paid Ads & Organic Social Assets
Email Marketing
Photography & Direction by Alandra Michelle
Video & Direction by Justin Segura
When Dot Dot Smile launched its first-ever boys’ collection, I was thrilled to bring a playful vision to life, while highlighting each boy’s unique and dynamic personality.
Art Direction
Styling
Video
Elevated UGC Content & Paid Ads
Sakara Life is an organic meal delivery service on a mission to transform lives by bringing science backed, plant based nutrition and wellness products to clients and beyond. As someone who has suffered from my own debilitating health issues, working with Sakara has not only brought a dream and vision of mine to life, but amplified my own sense of purpose.
Over the last few years I’ve worked with Sakara on multiple projects, each it’s own storyline and artistic opportunity to play with vibrant color stories, food styling (see the metabolism super powder chocolate tart and fruit and floral ice cubes) and light, with the intention of challenging today’s highly saturated social media space through an elevated, luxurious, and heart-centered lens.
Below are stills taken from my pieces, as well as links to high performing video content.
https://www.instagram.com/reel/CgmlGfzg58u/
Art & Photo Direction
Caitlyn Minimalist was created after the founder designed a personal piece of jewelry with her grandfather’s handwriting engraved in the center. She received several inquiries for personalized jewelry from her college friends, so she set out to create sentimental jewelry at affordable prices.
We wanted this shoot to feel warm, relatable, and real, with minimal styling and post-production editing.
Collaborators - Caitlyn Minimalist, Alandra Michelle, Foxes & Wolves, SAMSON Digital Marketing Agency, Ingrid Aguilar
Art Direction
Styling
Video
Elevated UGC Content & Paid Ads for Sakara Life
When Sakara asked me to create elevated content for their supplement packs, The Foundation, I knew I wanted to highlight the color palette on the package insert. Rich and bright oranges, reds, and pink hues led me to style this piece with citrus and tomatoes, while pairing it with a pink parfait breakfast.
Photography & Direction by Alandra Michelle
Video & Direction by Justin Segura
Art Direction
Photography
Elevated UGC Social Content
Photography & Direction by Alandra Michelle
Video & Direction by Justin Segura
Art Direction & Styling by Alandra Michelle
Photography by Foxes and Wolves
Production by SAMSON Digital Marketing Agency
Art Direction
Styling
Photography